Stress Tests
Laptops fall into two categories. You can get rugged, or elegant. ThinkPad is the only one that combines both. Designed by Richard Sapper, inspired by a bento box, and built to be strong enough to break concrete, go through a desert, and get lit on fire, ThinkPad marries high design and sheer brute force. Using phantom, we shot a series of elegantly designed torture tests to mix the extremes of ThinkPad.
There was no cgi used, all tests were real and done on working computers, and the concrete stairs really broke a bunch of times.
These films were aired globally through tv/print/OOH/social
