Behind Closed Bathroom Doors

A lot of life happens in the bathroom. For Scrubbing Bubbles Bathroom Cleaner, we created Behind Closed Bathroom Doors. Working across TV, Social, Digital, and branded/partner content, BCBD tapped into an endless storytelling platform the brand is still using today.

We extended behind closed bathroom doors to content partnerships with Buzzfeed, Funny or Die, and others, opening the brand up to a younger audience.

Over 87% of people admit to using their smartphones in the bathroom, so we created BehindClosedBathroomDoors.com

BehindClosedBathroomDoors.com was made for the bathroom, from the bathroom. It housed all the gifs, social, offers, coupons and branded content above behind a variety of multi-colored doors.

Over the course of the site's lifetime, we had over 9MM views (despite never having the budget to advertise it).

Behind Closed Bathroom Doors

We extended behind closed bathroom doors to content partnerships with Buzzfeed, Funny or Die, and others, opening the brand up to a younger audience.

Over 87% of people admit to using their smartphones in the bathroom, so we created BehindClosedBathroomDoors.com

We worked with various artists, illustrators, animators and ogilvy teams to create one piece of content every week...

We even got to co-direct our own spots with director friend Maxim Bohichik, taking what started in the bathroom across the entire world of bubbles...

Managing CD teams in Chicago, we ran the account, got all of our clients promoted, and increased sales by the largest margin in the brand's history.