Behind Closed Bathroom Doors
A lot of life happens in the bathroom. For Scrubbing Bubbles Bathroom Cleaner, we created Behind Closed Bathroom Doors. Working across TV, Social, Digital, and branded/partner content, BCBD tapped into an endless storytelling platform the brand is still using today.
We extended behind closed bathroom doors to content partnerships with Buzzfeed, Funny or Die, and others, opening the brand up to a younger audience.
Couples who scrub together stay together. Scrubbing Bubbles knows what goes on behind closed bathroom doors. http://www.behindclosedbathroomdoors.com GET MORE BUZZFEED www.buzzfeed.com/videoteam www.facebook.com/buzzfeedvideo www.instagram.com/buzzfeedvideo www.buzzfeed.com/video www.youtube.com/buzzfeedvideo www.youtube.com/buzzfeedyellow www.youtube.com/buzzfeedblue www.youtube.com/buzzfeedviolet BUZZFEED YELLOW More fun, inspiring, interesting videos from the BuzzFeed crew. New videos posted daily! Subscribe for more BuzzFeedYellow! http://bit.ly/YTbuzzfeedyellow
But honestly, what is she doing in there? Scrubbing Bubbles knows what goes on behind closed bathroom doors. http://www.behindclosedbathroomdoors.com http://www.scrubbingbubbles.com/
Over 87% of people admit to using their smartphones in the bathroom, so we created BehindClosedBathroomDoors.com
BehindClosedBathroomDoors.com was made for the bathroom, from the bathroom. It housed all the gifs, social, offers, coupons and branded content above behind a variety of multi-colored doors.
Over the course of the site's lifetime, we had over 9MM views (despite never having the budget to advertise it).
