Hello Moto

 

To stand out against iPhone and Galaxy, we created an entire (insane) world that challenged the usual design focused minimalism consumers expected.

Director: Ben Callner Production Company: Raucous, 24/7 Editor: Maxim Bohichik Executive Creative Director: Mike Hahn, Ryan Blank Senior Copywriter: Ian Going Senior Art Director: Kevin Reilly Junior Art Director: Chris Serrano Senior Motion Graphics Artist: Jason Shevchuk

We built out an entire global 360 campaign on the back of a three day shoot in Barcelona.

From print (JUCO) to large-scale takeovers, massive ooh, social, digital and short films,
we created a space that was uniquely different, totally global, and just the right bit Moto...

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