Hello Moto
To stand out against iPhone and Galaxy, we created an entire (insane) world that challenged the usual design focused minimalism consumers expected.
Director: Ben Callner
Production Company: Raucous, 24/7
Editor: Maxim Bohichik
Executive Creative Director: Mike Hahn, Ryan Blank
Senior Copywriter: Ian Going
Senior Art Director: Kevin Reilly
Junior Art Director: Chris Serrano
Senior Motion Graphics Artist: Jason Shevchuk
We built out an entire global 360 campaign on the back of a three day shoot in Barcelona.
From print (JUCO) to large-scale takeovers, massive ooh, social, digital and short films,
we created a space that was uniquely different, totally global, and just the right bit Moto...