Kia Super Bowl 2020

In true Give it Everything spirit, we focused on developing a story that highlights the relentless grit and determination of Kia by bringing it to life through the story of self reflection. What advice would you give to your younger self?

In Kia’s Big Game ad for the All-New Kia Seltos AWD SUV, rookie running back Josh Jacobs returns to the streets of his hometown, Tulsa, Oklahoma, to offer his younger self some powerful words of inspiration. Josh’s journey took him from homeless youth to first-round draft pick, but there are many others who share such beginnings. Find out how you can join in the fight against youth homelessness at http://kia.com/GiveItEverything.